What does Virya mean?
Virya is an ancient Pali word which means "strenuous and sustained effort to overcome unskilfull ways, signifying a strength of character and a persistent effort for the wellbeing of others". It can also be used to describe the energy to do good. The origins are in an ancient set of texts known as the Pali Canon, which is a collection of the Buddha's teachings. Within these teachings are the paramitas or paramis, meaning perfection or completeness. Virya (or Viriya) is one of these, and is said to be a practice which helps in the path towards enlightenment.Virya Technologies aspires to deliver a service in this fashion, with ethical and skillful energy driving an effort to do good for others.
Comments
Ruth Cheesley, Director, Virya Technologies:
"We know that we are a leading brand in Suffolk for delivering dynamic and exciting websites, IT support tailored to the small and medium sized businesses and integrated telephone solutions.
We now have the opportunity to make it simple and clear for our clients to identify with us as a national and indeed international brand, deliverying quality services across the world, while maintaining our strong grounding in Suffolk and East Anglia.
The re-brand will over-arch everything in the business, and be used as an opportunity to springboard our ethical and charitable activity even further forward."
